Bachelor of Mass Media (BMM)

The Bachelor of Mass Media is a 3 year degree course designed to prepare efficient, competent and quality media professionals. The quality education and training with the help of modern teaching aids equip students with required technology and understanding of media to be able to work proficiently in the industry. The students are exposed to the field work in media right from the beginning in the form of assignments and projects. All our faculties are media professionals with wide-ranging experience of working in media organizations. This course is divided in six semesters and conducted under the guidelines and norms of University of Mumbai.

Program Structure:

F.Y. B.M.M Program

 
Semester I Semester II
Core Subjects
  • Effective Communication Skills
  • Fundamentals of Mass Communication
Allied Subjects
  • Introduction to Computers
  • Landmark Events in 20th Century History of World, India & Maharashtra
  • Introduction to Sociology, the Sociology of news and Social movements in India
  • Introduction to Economics.
Core Subjects
  • Effective Communication Skills II
  • An Introduction to Literatures
Allied Subjects
  • Political Concepts and the Indian Political System Paper II
  • Principles of Management & Marketing Paper III
  • Introduction to Psychology Paper IV
  • Translation Skills Paper VI.

S.Y. B.M.M Program

 
Semester III Semester IV
Core Subjects
  • Introduction to media Studies
  • Introduction to Creative Writing
  • Understanding Cinema
  • Introduction to Public Relations
Allied Subjects
  • Introduction to Cultural Studies
  • Advanced Computers.
Core Subjects
  • Introduction to Advertising
  • Introduction to Journalism
  • Print Production And Photography
  • Radio And Television
Allied Subjects
  • Mass Media Research
  • Organizational Behaviour

T.Y. B.M.M Program

 
Semester V Semester VI

(Advertising) Specialization subjects

  • Copy Writing
  • Media Planning & Buying
  • Consumer Behaviour
  • Advertising Design (project Paper)
  • Brand Building
  • Advertising in Contemporary Society.

(Journalism) Specialization subjects

  • Reporting
  • Editing
  • Journalism and Public Opinion
  • Features and Opinion
  • Indian Regional Journalism
  • Newspaper -Magazine Making (Project Paper)

(Advertising) Specialization subjects

  • Financial Management for Marketing and Advertising
  • Contemporary Issues
  • Agency Management
  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics (Law)
  • Principles and Practice of Direct Marketing.

(Journalism) Specialization subjects

  • Journalistic Laws & Ethics
  • Internet and Issues in the global media
  • Broadcast Journalism
  • Business And Magazine Journalism Paper III
  • New Media Management
  • Contemporary Issues.